September 20, 2010

The Cornflake King: W. K. Kellogg and His Amazing Cereal

The Cornflake King: W. K. Kellogg and His Amazing Cereal, by Edwin Brit Wyckoff has been published.

W.K. Kellogg was working as a salesman and accountant for his brother's health food company when one day a mistake produced a different-tasting cereal flake. Despite his brother's objections, W. K. Kellogg did some more experimenting and developed Kellogg's Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.

32 pages, full color, Enslow Publishers, Inc.
ISBN-13: 978-0-7660-3448-8

Others covered in the Genius At Work! Great Inventor Biographies series are: Samuel Colt (revolver); Thomas H. Gallaudet (sign language); Igor Sikorsky (helicopters); W.K. Kellogg (cereal); Les Paul (electric guitar); George Ferris (Ferris wheel), Ralph Baer (video games); Madam C.J. Walker (hair care); Vivian Thomas (heart surgery); Theodore H. Maiman (lasers); James Naismith (basketball); Stephanie Kwolek (Kevlar); and Philo T. Farnsworth (television).

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